Introduction
Getting the most from architectural photography becomes easier the more times you commission a professional. However, if you have never done it before – or have had a disappointing experience in the past – read on for practical tips to help you achieve better results next time.
Photographers are not all the same. Like any trade, there are the good, the bad, and the indifferent. The good news is that photography is visual – you can assess a photographer’s potential by reviewing their portfolio. If their best work does not impress you, move on. This is supposed to represent what they are most proud of.
Once you have found portfolios that suit the style you want, check their availability, costs and attitude align with your expectations.
If your project is finished (or nearly finished), now is the time to think about the images you need to maximise its potential for future commissions and publicity. Consider how you intend to use the images:
- Awards
- Social media
- Or all of the above
Matching the Photography to Your Objectives
If You Are Prioritising Awards
- Aim for a minimum of 10 strong images.
- Focus on wide shots that showcase the project’s key aspects clearly.
- Avoid quirky or overly artistic images that do not help judges understand the space.
If You Are Prioritising Social Media
- Look for ‘wow’ images that stop people scrolling.
- Quantity matters – you want a variety of shots to use over time.
- Include wide shots, detailed shots and creative images (reflections, unusual angles, etc.).
If You Are Prioritising Print
- Are the images for a billboard, brochure or office foyer?
- Your photographer will need equipment capable of high-resolution output – ideally 50MP or more, supplied as TIFFs.
- Quality matters more than quantity – a handful of perfect images is better than a long list of mediocre ones.
Your intended use will influence how the shoot is approached, including camera settings. These decisions cannot always be fixed in Photoshop later.
Preparing the Site for Photography
You have found your architectural photographer, briefed them on your objectives, and agreed on the plan. Now it is time to ensure the site is ready.
Preparation tips:
- Arrive at least an hour before the photographer with cleaning supplies and a clear plan.
- Do not assume the client has prepared the space properly, even if they say they have. Expect to deal with:
- Wheelie bins, hoses, parked cars
- Patchy driveways
- Unclean windows
- Dead light bulbs
- Messy kitchens or offices
If possible, visit the site a day or two in advance. This helps you assess whether props are needed (flowers, books, cookware) to dress the space. A small gesture like a bottle of wine for the owner can go a long way in encouraging cooperation with your preparations.
Working with Your Photographer on the Day
When the photographer arrives:
- Walk them through the property.
- Explain any specific features or case studies you want to highlight.
- Be clear about priorities – even if they are not visually exciting, like accessibility features or energy systems.
Provide a checklist of shots. A good photographer will welcome this and ask questions where needed. Stay on site if possible to help with small adjustments – moving furniture, clarifying which elements were part of your work, or simply keeping the owner out of the way.
At the same time, trust the photographer’s expertise. If something on your list is not practical due to light, materials or space, they will explain why. If you liked their portfolio, trust they can deliver the same standard for you. This should be a collaborative process built on mutual respect.
Making Use of the Final Images
Once you receive your final set of images, use them wisely:
- Consider the timing – seasonal shots work best when posted at the same time of year.
- Always credit the photographer. It shows you used a professional and respects their work. Reputable photographers will reciprocate and credit your business where appropriate.
Promote your images widely:
- Social media
- Local press
- Case studies
- Awards submissions
The more visibility your projects receive, the greater the return on your investment.
Final Thoughts
Finding the right photographer, preparing your site thoroughly, and being clear about your expectations will help you get the best possible results.
I have photographed thousands of architectural projects for hundreds of clients over the years. If you have a project you are considering having shot professionally, get in touch. I would be happy to have a chat about how we can bring it to life through photography.